Experiences

GOOGLE  Mountain View 18︎︎︎
FACEBOOK  Menlo Park 17—18
SYPARTNERS  San Francisco 14—17
MOVING BRANDS  London 13
BLOW  Hong Kong 13
MOVING BRANDS  San Francisco 12
ANDLAB  Los Angeles 11—12
THE YELLOW LOFT  Long Beach 11
ASI  Long Beach 09—11
Clients

Apple
AT&T
Axiom Space
Center for Healthy Minds
Citi Bank Ventures
Doctors Without Borders
Facebook 
Geltor
Hyatt
Intuitive Surgical
JPG.space
Kaiser Permanente
Music and Strategy
New Story Charity
Ogilvy
Pop Up Magazine
Sephora
Virgin America
Xerox
YouTube
Recognitions

AIGA
Type Directors Club
Hong Kong Designers Assoc.
Gestalten
Creative Quarterly
ADWeek
Brand New
LSN:Global
The Dieline
Lovely Package
Design Sponge
IdN
It’s Nice That
Information is Beautiful
Behance Featured
Vimeo Staff Picks
Gizmodo
TechCrunch
The Verge
The New York Times

T


The light that radiates and reflects off screens, fills our physical rooms, heightens our sense of immersion—bringing us into the content. I took this inspiration and brought it to the Google vidoe experience. 





42%

of search queries on
mobile have a video intent

BRAND. EXPERIENCE.
Color Cast brings lightweight, immersive video consumption to users. A bespoke, distinctive experience on Google.





PATENT

GP-204240-00-PCT

AWARD

Google Patent Award

Prototype ︎︎︎ Rick van Mook



R


Redesign of Google Search’s usage of typography, shape, form, and color to reinforce the DNA of the brand. This design update was especially complex given how much Google Search has evolved. Google doesn’t just organize the web’s information, but all the world’s information.
REDESIGN
1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4.  Highlight what’s important
5. Lean into that “Googley” feeling

+4%

User aesthetic rating

︎

Usability

︎

Business

︎

Friction




TECHCRUNCH
“Google, today, announced a welcomed refresh of its mobile search experience.”

FEATURED

TechCrunch
Gizmodo
The Verge
9to5Google



P

Product strategy and UI design for these features were developed in an effort to evolve perceptions of Facebook as a company.



33%

of people on Facebook use
the platform to look for
recommendations and reviews



RECOMMENDATIONS
Whether users are looking for a bakery or a barber shop, a veterinarian, or a vacation rental, Facebook's feature helps users find it. Get exactly what they need from their friends who know best.





F


Facebook's News Feed is personalized for each user—and there is more transparency and control over the experience than ever.


WHY AM I SEEING THIS POST?
A feature that unveils the intelligence under the hood and helps users better understand and control what they see from friends. Users are able to tap on posts and ads in News Feed, get context on why they’re appearing, and take action to further personalize what they see.


FEATURED
The New York Times
AdWeek
Buzzfeed
TechCrunch

Team ︎︎︎ Facebook Marketing
Strategy ︎︎︎ Cathy Girr



A


Ahead of Apple App Store’s 10th anniversary, a brand and product evolution was assembled. In its first 10 years, the App Store attracted developers, delighted users, and shaped the app economy. Consequently, it became overwhelming to discover apps and the App Store became a soulless container. 

RESEARCH

8 Countries


96 Developers


47 Companies


41 Stakeholders


117 Users





DESIGNED FOR DISCOVERY
To reignite the magic, we gave the platform a distinctive voice and look. We plotted new behaviors that would exceed users’ expectations.

DYNAMIC Unpredictable in a delightful way, offering up little surprises to those curious enough to seek them out.
VIBRANT
Full of life, enthusiasm, and buzz. The words we choose and flow we construct are bold and energetic.
MODERN

Current and of-the-moment. Dapper and sleek. We take what’s trendy, and we give it a classy edge.




Team ︎︎︎ App Store
Strategy ︎︎︎ Caleb Rabinowitz

Strategy ︎︎︎ Rachel Salinas
Creative ︎︎︎ Mickey Stratton


TEAM WORK MAKES THE DREAM WORK   *cracks knuckles*