4
To evolve the perception of Facebook beyond a blue social media app, product strategy and design for these features were developed to move the needle and position Facebook as an innovation company—while solving users’ needs.
33%
of people on Facebook usethe platform to look for
recommendations and reviews
RECOMMENDATIONS
Whether users are looking for a bakery or a barber shop, a veterinarian or a vacation rental, the Recommendations feature effortlessly helps users get exactly what they need from their friends who know best.
Facebook's News Feed is personalized for each user—and now there is more transparency and control over what a user sees and the ability to see the algorhithmic-magic under the hood.
WHY AM I SEEING THIS POST?
Users are able to tap on posts and ads in News Feed, get context on why they’re appearing, and take action to further personalize what they see.
This level of transparency and control has since become an industry standard and can be seen in products such as Google Search and Chrome.
FEATURED
The New York Times
AdWeek
Buzzfeed
TechCrunch
Team ︎︎︎ Facebook Marketing
Strategy ︎︎︎ Cathy Girr