I am a hands-on design leader based in California. I’ve been very fortunate to straddle diverse creative disciplines and aquire design-adjacent skills on a global scale.
         My experience as a design leader spans the areas of brand, product, marketing, digital, IRL, with emphasis on strategy, data, and storytelling. I combine passion for craft, strategic thinking, and collaboration to create impact.︎ 

Companies

GOOGLE   MTV 25 ︎
UNISWAP LABS  NYC 22—25
GENIE.XYZ  ︎22 (ACQUIRED)
GOOGLE   MTV 18—22 
FACEBOOK  MPK 17—18
SYPARTNERS  SF 14—17
MOVING BRANDS  LDN 13
BLOW  HK 13
MOVING BRANDS   SF 12 
ANDLAB  LA 11—12
THE YELLOW LOFT  LB 11
ASI  LB 09—11

Clients

Apple
AT&T
Axiom Space
Center for Healthy Minds
Citi Bank Ventures
Doctors Without Borders 
Geltor
Hypebeast
Intuitive Surgical
Kaiser Permanente
Made In Cookware
Music and Strategy
New Story Charity
Ogilvy
Pop Up Magazine
Sephora
Starbucks
Virgin America
YouTube

Recognitions

American Institute of Graphic Arts (AIGA)
Type Directors Club (TDC)
Hong Kong Designers Association (HKDA)
Gestalten
Creative Quarterly
ADWeek
Brand New
LSN:Global
Design Sponge
IdN
It’s Nice That
Information is Beautiful
Behance Featured
Vimeo Staff Picks
Gizmodo
TechCrunch
The Verge
The New York Times

viewer experience 

The light that radiates and reflects off screens, fills our physical rooms, heightens our sense of immersion—bringing us into the content. I took this inspiration and brought it to the Google and YouTube video experience. 

42%

of search queries on
mobile have a video intent

BRAND. EXPERIENCE.
Color Cast brings lightweight, immersive video consumption to users. A bespoke, distinctive experience on Google and YouTube.

NATE KOECHLEY, UX DIRECTOR, YOUTUBE
“The first design concept was met with overwhelmingly positive reactions from users during testing, we knew we were onto something.”

PATENT

GP-204240-00-PCT

AWARD
Google Patent Award, 2018

UPDATE
Launched on YouTube Nov. 2022

Echoing Ondo Finance’s mission, the new visual identity brings together the best of TradFi with the best of DeFi.

Despite its incredible power, today's traditional financial system suffers from high fees, walled gardens, and limited access for billions of people around the globe.

Ondo democratizes access to institutional-grade financial products for global access.

Read more about the visual identity
blog.ondo.finance ︎

Wall street 2.0

Creative direction for the first-ever Ondo Summit brought together the biggest names in traditional finance and blockchain.

From groundbreaking announcements to thought-provoking panels with government officials and industry leaders, the summit marked a significant step forward for the future of global finance.

26

Speakers

100+

Design deliverables

400K+

Viewers joined the livestream

SAMANTHA COHEN, CIO, BLACKROCK
“The arc of market modernization has been this inexurable drive towards better transparency, resilience, and access—so unquestionably blockchain technology has huge promise.”

Design ︎︎︎ Owen Cramp, Kelly Scheurich
Motion ︎︎︎ Colin Ozawa, Remo Bang, Paul Zappia
Marketing ︎︎︎ Ben Grossman

Simple, modern, cohesive

Redesign of Google Search’s usage of typography, shape, form, and color to reinforce the DNA of the brand. Google doesn’t just organize the web’s information, but all the world’s information.

A design that scales across all types of information and improved metrics was especially challenging to land given how much Google Search has already been optimized over the previous 20 years.

REDESIGN
1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4.  Highlight what’s important
5. Lean into that “Googley” feeling

︎︎︎

︎︎︎

︎︎︎

︎︎︎

TECHCRUNCH
“Google, today, announced a welcomed refresh of its mobile search experience.”

FEATURED

TechCrunch
Gizmodo
The Verge
9to5Google

built For the next decade

Ahead of Apple App Store’s 10th anniversary, a brand and product evolution was assembled. In its first 10 years, the App Store attracted developers, created the app economy, and transformed how people live, work, and play.
Surpassing expectations, the content within outgrew its container. It became overwhelming to discover apps and the App Store became a soulless container.

RESEARCH

8 Countries

96 Developers

47 Companies

41 Stakeholders

117 Users

DESIGNED FOR DISCOVERY
To reignite the magic, we gave the platform a distinctive voice and look. We plotted new behaviors that would exceed users’ expectations.

DYNAMIC Unpredictable in a delightful way, offering up little surprises to those curious enough to seek them out.
VIBRANT Full of life, enthusiasm, and buzz. The words we choose and flow we construct are bold and energetic.
MODERN
Current and of-the-moment. Dapper and sleek. We take what’s trendy, and we give it a timeless edge.

Team ︎︎︎ App Store
Strategy ︎︎︎ Caleb Rabinowitz

Strategy ︎︎︎ Rachel Salinas
Creative ︎︎︎ Mickey Stratton