R


Redesign of Google Search’s usage of typography, shape, form, and color to reinforce the DNA of the brand. This design update was especially complex given how much Google Search has evolved. Google doesn’t just organize the web’s information, but all the world’s information.
REDESIGN
1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4.  Highlight what’s important
5.Lean into that “Googley” feeling

+4%

Measurement of users’ aesthetic reaction
︎ Usability
︎ Business
︎ Friction




TECHCRUNCH
“Google, today, announced a welcomed refresh of its mobile search experience.”

FEATURED

TechCrunch
Gizmodo
The Verge
9to5Google



TEAM WORK MAKES THE DREAM WORK   *cracks knuckles*