3
Redesign of Google Search’s usage of typography, shape, form, and color to reinforce the DNA of the brand. Google doesn’t just organize the web’s information, but all the world’s information. A design that scales across all types of information and improved metrics was especially challenging to land given how much Google Search has already been optimized over the previous 20 years.
REDESIGN
1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4. Highlight what’s important
5. Lean into that “Googley” feeling
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1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4. Highlight what’s important
5. Lean into that “Googley” feeling
USABILITY
REVENUE
AESTHETICS
FRICTION
︎︎︎
REVENUE
︎︎︎
AESTHETICS
︎︎︎
FRICTION
︎︎︎
TECHCRUNCH
“Google, today, announced a welcomed refresh of its mobile search experience.”
FEATURED
TechCrunch
Gizmodo
The Verge
9to5Google
“Google, today, announced a welcomed refresh of its mobile search experience.”
FEATURED
TechCrunch
Gizmodo
The Verge
9to5Google