6
On a mission to end global homelessness, New Story, a 501c3 nonprofit, challenges the outdated conventions and mindsets of charities, and opensources new methods and processes. They’re respected for the innovation they bring across the globe and needed a visual identity that reflects a unique balance of authority and humility.
![](https://freight.cargo.site/t/original/i/90874afda8495869cb2507ce0b5db7fdb03aa02896491d127ad78e07404f2a00/newstory_bryanku3.png)
![](https://freight.cargo.site/t/original/i/090a4668f878836d0151f6fefbdebe8a6e527a724293f860b184b82e5aff5843/10636618_1697895413790512_8944337086373660005_o.jpg)
![](https://freight.cargo.site/t/original/i/5e90e657b0769ddbecc7fbd0f3f40d80aedb1dcc238a5ed696e046952813322f/new-story-haiti--767.jpg)
20%+
of the world’s population lives without safe shelter
![](https://freight.cargo.site/t/original/i/da56a2a02e013643fb32396b3e704e0db02bd5917b7272c8dd11b3807b730a42/Screen-Shot-2020-04-14-at-10.08.37-PM.png)
![](https://freight.cargo.site/t/original/i/e0545876eaf501670197214c1d4b914da83e0c8901fd82c755188b19411675b2/outdoor_newstory.jpg)
![](https://freight.cargo.site/t/original/i/4c6a975c9bfde587f7fa3ea82bd323f87256a09c511e5b37f1556d07d90768c6/newstory_Guidelines_01.jpg)
![](https://freight.cargo.site/t/original/i/2f6d2d496ce93baed7d813780feeda511b955bb09c885909731f1a1e271ee34d/Screen-Shot-2020-04-14-at-10.07.41-PM.png)
BRETT HAGLER, CEO
“Bryan created a bold, distinct brand that didn’t just set us apart from our peers, but positioned us as the industry leader.”
![]()
“Bryan created a bold, distinct brand that didn’t just set us apart from our peers, but positioned us as the industry leader.”
![](https://freight.cargo.site/t/original/i/f7b6a541dac10b7c5e650334389154e13baee2593eff8b9770806519f4b1eec2/appletv_newstory_bryanku.gif)
FEATURED
Fast Company
Apple TV, Home
Fast Company
Apple TV, Home