The light that radiates and reflects off screens, fills our physical rooms, heightens our sense of immersion—bringing us into the content. I took this inspiration and brought it to the Google and YouTube video experience.
42%of search queries on
mobile have a video intent
Color Cast brings lightweight, immersive video consumption to users. A bespoke, distinctive experience on Google and YouTube.
NATE KOECHLEY, UX DIRECTOR, YOUTUBE
“The first design concept was met with overwhelmingly positive reactions from users during testing, we knew we were onto something.”
Google Patent Award, 2018
Launched on YouTube Nov. 2022