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The light that radiates and reflects off screens, fills our physical rooms, heightens our sense of immersion—bringing us into the content. I took this inspiration and brought it to the Google and YouTube video experience. 





42%

of search queries on
mobile have a video intent

BRAND. EXPERIENCE.
Color Cast brings lightweight, immersive video consumption to users. A bespoke, distinctive experience on Google and YouTube.




NATE KOECHLEY, UX DIRECTOR, YOUTUBE
“The first design concept was met with overwhelmingly positive reactions from users during testing, we knew we were onto something.”


PATENT
GP-204240-00-PCT

AWARD
Google Patent Award, 2018

UPDATE
Launched on YouTube Nov. 2022


TEAM WORK MAKES THE DREAM WORK   *cracks knuckles*