Paul G. Allen, philanthropist, investor, entrepreneur, author, owner of the Seattle Seahawks and Portland Trail Blazers team owner, guitarist, neuroscience supporter, space pioneer, and Microsoft co-founder. Paul is a man of many interests and ambitions, and with it comes a complex architecture of organizations.
The opportunity I had was to help structure the relationship between the dozens of brands and shape a purpose statement and story that brings coherence to the work they have done in the past, and more importantly, provides guidance for the work he and his organizations will do in the future. With an articulated story in place, the world will better understand the urgency of his work and his ongoing contributions to the world.
The opportunity I had was to help structure the relationship between the dozens of brands and shape a purpose statement and story that brings coherence to the work they have done in the past, and more importantly, provides guidance for the work he and his organizations will do in the future. With an articulated story in place, the world will better understand the urgency of his work and his ongoing contributions to the world.
