︎

Companies

UNISWAP ︎ 22—now
GENIE.XYZ  22—Acquired︎︎︎
GOOGLE   MTV 18—22
FACEBOOK  MPK 17—18
SYPARTNERS  SF 14—17
MOVING BRANDS  LDN 13
BLOW  HK 13
MOVING BRANDS   SF 12
ANDLAB  LA 11—12
THE YELLOW LOFT  LB 11
ASI  LB 09—11
Clients

Apple
AT&T
Axiom Space
Center for Healthy Minds
Citi Bank Ventures
Doctors Without Borders
Facebook 
Geltor
Hypebeast
Intuitive Surgical
Kaiser Permanente
Made In Cookware
Music and Strategy
New Story Charity
Ogilvy
Pop Up Magazine
Sephora
Starbucks
Virgin America
YouTube
Recognitions

American Institute of Graphic Arts (AIGA)
Type Directors Club (TDC)
Hong Kong Designers Association (HKDA)
Gestalten
Creative Quarterly
ADWeek
Brand New
LSN:Global
Design Sponge
IdN
It’s Nice That
Information is Beautiful
Behance Featured
Vimeo Staff Picks
Gizmodo
TechCrunch
The Verge
The New York Times

1


The light that radiates and reflects off screens, fills our physical rooms, heightens our sense of immersion—bringing us into the content. I took this inspiration and brought it to the Google and YouTube video experience. 





42%

of search queries on
mobile have a video intent

BRAND. EXPERIENCE.
Color Cast brings lightweight, immersive video consumption to users. A bespoke, distinctive experience on Google and YouTube.




NATE KOECHLEY, UX DIRECTOR, YOUTUBE
“The first design concept was met with overwhelmingly positive reactions from users during testing, we knew we were onto something.”


PATENT
GP-204240-00-PCT

AWARD
Google Patent Award, 2018

UPDATE
Launched on YouTube Nov. 2022


2


Today, homelessnes impacts more lives than any other problem. It takes away a family’s security, health, and opportunity to thrive.

Harnessing the tech (and hype) of non-fungible tokens on the blockchain. I pitched, strategized, designed, and led a team to launch the first NFT project that directly saves human lives.

Blurring the line between virtual and physical, closing the distance donors and recipients—each NFT house is an onchain proof-of-donation of one IRL house for a homeless family. 




Within 24 hours after launch, all NFTs sold—funding homes for families. Ten families would have shelter as a foundation to thrive.

The initiative is upheld by New Storynewstoryhomes.org ︎

TIM WHITACRE,
DIRECTOR OF ENGINEERING
“Brilliant foresight.”


3


Redesign of Google Search’s usage of typography, shape, form, and color to reinforce the DNA of the brand. Google doesn’t just organize the web’s information, but all the world’s information. A design that scales across all types of information and improved metrics was especially challenging to land given how much Google Search has already been optimized over the previous 20 years.
REDESIGN
1. Bring information into focus
2. Make text easier to read
3. Increase visual breathing room
4.  Highlight what’s important
5. Lean into that “Googley” feeling

USABILITY

︎︎︎


REVENUE

︎︎︎


AESTHETICS

︎︎︎


FRICTION

︎︎︎






TECHCRUNCH
“Google, today, announced a welcomed refresh of its mobile search experience.”

FEATURED
TechCrunch
 Gizmodo
The Verge
 9to5Google



4


To evolve the perception of Facebook beyond a blue social media app, product strategy and design for these features were developed to move the needle and position Facebook as an innovation company—while solving users’ needs.



33%

of people on Facebook use
the platform to look for
recommendations and reviews


RECOMMENDATIONS
Whether users are looking for a bakery or a barber shop, a veterinarian or a vacation rental, the Recommendations feature effortlessly helps users get exactly what they need from their friends who know best.





Facebook's News Feed is personalized for each user—and now there is more transparency and control over what a user sees and the ability to see the algorhithmic-magic under the hood.


WHY AM I SEEING THIS POST?
Users are able to tap on posts and ads in News Feed, get context on why they’re appearing, and take action to further personalize what they see.

This level of transparency and control has since become an industry standard and can be seen in products such as Google Search and Chrome.




FEATURED
The New York Times
 AdWeek
 Buzzfeed
 TechCrunch

Team ︎︎︎ Facebook Marketing
Strategy ︎︎︎ Cathy Girr


TEAM WORK MAKES THE DREAM WORK   *cracks knuckles*