A full re-brand, from strategy to naming to brand signature for the merger of Nara Bancorp and Center Financial.
BBCN is headquartered in Los Angeles, serving the largest Korean community in the U.S., as well as a diverse mix of customers throughout America.
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BBCN is headquartered in Los Angeles, serving the largest Korean community in the U.S., as well as a diverse mix of customers throughout America.
Featured on Brand New
In August 2016, BBCN merged with Wilshire Bank, to become Bank of Hope.