Aecero’s pulse is strong, constant and infinitely powerful. There is no ambiguity about what this vibrant, glowing orb means. It means the power is on. It means their systems are engaged. It means they’re alive.
The Pulse is the heartbeat of Aecero. It is meticulous and mechanical in its timeless reliability, yet warm, engaging and ultimately human.
It is the hallmark of the Information Age, the explosive essence of the Digital Revolution and the comforting reminder that our future will be brighter, bolder and incalculably more dynamic than our past.
For Moving Brands 15th birthday party we developed an interactive backdrop made of 3D shapes. Each 'Mino' represented a person attending the party.
Mino's are 3D character shaped by the guest’s name, and patterned by their relationship to Moving Brands.
The patterns can be decoded to read the length of their relationship to Moving Brands, their association with either the London or San Francisco studio, and whether they were friends online as well as off.
The backdrop could be interacted with using a Leap Motion and displayed tweets and Instagrams live as people posted them from the party.
Designed while at Moving Brands under the directions of Darren Bowles.
A 48-hour challenge to conceptualize and produce a packaging system that upcycles itself. The result is a fictional pasta brand called ISO- that assists in gauging pasta serving sizes while the cylindrical tube structure differentiates ISO- from existing competitors of boxes and plastic bags.